FREQUENTLY
ASKED QUESTIONS
Here, we’ve gathered answers to common questions about the Special Improvement District (SID) initiative and how it aims to support and revitalize our downtown community. Whether you’re a business owner, property owner, resident, or visitor, this section provides insights into the benefits of the SID, what you can expect from this initiative, and how you can get involved. Check back frequently - as we'll be adding additional FAQ's as we chat with you and gather your feedback.
1
“There isn’t enough parking downtown, and this will drive customers away.”
Parking is a common challenge for many downtown areas, and it’s one we plan to address proactively. Through the SID, we could explore innovative solutions like implementing a shared parking strategy where businesses collaborate to use parking spaces more effectively. Additionally, SIDs have the flexibility to invest in enhancements like better signage, digital parking apps to show real-time availability, and valet services during peak times. These are just a few of the ways we can work to improve access and make parking less of a barrier for customers
2
I’m worried about the additional costs and assessments. Will the SID really make it worth it?
We understand that any added cost is a concern, and the SID is designed to provide measurable value in return. By enhancing marketing efforts, attracting more visitors, and creating a safer, cleaner environment, we’re helping to bring more customers directly to your doorstep. Many business and property owners in other SIDs have found that the increased foot traffic and improved district conditions more than offset the investment, ultimately increasing both business revenue and property value.
3
I don’t see how this will benefit my specific business type.
The SID will be taking a targeted approach to address a variety of business needs, and that includes listening to your unique concerns. Whether you operate retail, a restaurant, or a service-oriented business, our goal is to customize strategies that benefit all members. For example, we may have focused events to draw in different crowds that suit your business type, such as themed shopping nights or culinary tours. The SID’s flexibility means we can create initiatives that meet the needs of a diverse business community.
4
Will a SID create unnecessary bureaucracy and slow things down?
Rather than adding bureaucracy, a SID is designed to make processes smoother and more efficient. The SID operates as a nimble organization that can respond to business needs quickly without being tied to the same constraints as municipal structures. By streamlining decision-making and focusing on the business community’s priorities, a SID can address issues like street maintenance, marketing, and security more effectively.
5
How will this affect property taxes, and could it drive tenants away?
The SID assessments are separate from property taxes and are invested directly back into the district for improvements that benefit both property owners and tenants. The goal is to make the area more appealing, driving foot traffic, increasing occupancy rates, and potentially enhancing property values. SIDs in other towns have found that the increased business activity and area improvements often make properties more attractive to tenants, helping property owners fill vacancies faster and retain tenants for longer.
6
What if the SID’s priorities don’t align with what we actually need?
We prioritize stakeholder involvement in every step of the SID’s planning and operations. Through regular feedback sessions, surveys, and public meetings, we ensure that the SID’s activities align with your needs. The SID board will represent the business and property owners directly, so the initiatives we pursue are based on real, community-driven priorities.
7
I’m concerned that the SID will just bring more competition to my business without any real benefit.
One of the primary goals of the SID is to create an environment where all businesses can thrive by attracting a larger customer base to the district overall. Increased foot traffic and a vibrant downtown tend to bring new customers to all businesses rather than creating direct competition. The SID can even create collaborative marketing campaigns that highlight the variety of businesses, encouraging customers to visit multiple locations during their trip.
8
Won’t events just cause disruption and make it harder for customers to access my business?
We understand that events can sometimes be disruptive, but they also play a key role in attracting new visitors to the area. The SID is committed to planning events that drive foot traffic to businesses rather than obstructing them. For instance, events can be strategically timed and structured to draw crowds in waves, and we’ll prioritize keeping entryways clear and accessible. Additionally, events will be accompanied by wayfinding signage and customer parking guidance to support smooth access to all businesses.